User Persona - Ivy Arisa
Ivy Arisa
Ivy Arisa is a 25-year-old teacher residing in Austin, Texas. Her primary goals revolve around staying updated with the latest fashion trends and finding versatile clothing items that fit well. Ivy is a social individual, often going out with friends on weekends, hosting events, and utilizing her school breaks for travel.
Despite her vibrant lifestyle, Ivy faces certain pain points in her shopping experience. She struggles with finding online clothes that are true to size, hindering her ability to confidently shop for apparel. Additionally, Ivy prefers mix-and-match items in her wardrobe but encounters challenges in discovering suitable pieces. Lastly, she experiences difficulties in finding reliable reviews for online clothing purchases, impacting her decision-making process.
