To start the UX process I conducted stakeholder interviews.
Some example questions from the stakeholder interviews:
What are your short and long-term business goals?
Who are your users?
What are some of your company values?
What are some of your product concerns?
Who are some of your major competitors?
What are your primary sales channels?
What is your definition of product success?
Stakeholder: Sandy (staff member at Zara)
Goals for Zara's Website:
Sell clothing and accessories online.
Provide a seamless shopping experience with a focus on accessibility and a classy look.
Showcase latest trends and fast-moving inventory on the homepage.
Descriptions of Zara's Website:
Currently, the website aims to make shopping easy and accessible with a clean look.
Emphasis on showcasing products, colors, and sizes for quick decision-making.
Mention of some disconnect between pages, particularly on the homepage.
Target Customer Base:
Primarily targeting a diverse audience, especially those aged 25 to 40.
Zara aims to stand for diversity and unity through its clothing offerings.
Desired User Descriptives:
Users should feel beautiful, confident, and connected when shopping on Zara's site.
The focus is on providing a classy and professional look through the clothing offerings.
Current Design System:
The design system includes a lot of whitespace, which may need a balance with more colors.
Desire for a playful and colorful approach while maintaining an elite and upscale feel.
Must-Haves for Representing Zara:
More information on the homepage, showcasing the latest trends and fast-moving inventory.
A splash of color to enhance the visual appeal and atmosphere of the website.
Creating an environment where users feel classy and confident while shopping online.
Competitor Mention:
Sandy sees H&M as a similar competitor to Zara but has not explored their website.
Overall Feedback:
Sandy likes the overall direction of the website but points out some areas for improvement.
Expresses discomfort with certain aspects like ghostly figures and a feeling of being lost.
Conclusion:
Sandy appreciates the website's direction and feels inclined to explore more but suggests fixing specific elements to enhance the overall user experience.
