Analytics & Data

In the UX audit portion of my process I like to use a variety of UX analytic tools, such as Google Analytics, Hotjar, and Omniture, to get information such as:

  • User demographics

  • Conversion metrics

  • Sales data

  • Traffic flow and engagement

  • Customer care data

  • Heatmaps

  • Scrollmaps

  • Form analytics

  • Poll/form results

  • User testing results