Competitive Analysis

In this competitor analysis, I delved into indirect and direct competitors to Zara.

H&M was founded in 1947. "H&M (Hennes and Mauritz) is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara). Founded by Erling Persson and run by his son Stefan Persson and Helena Helmersson, the company makes its online shopping available in 33 countries." (Excerpt from Wikipedia)

Aritzia started in 1984 in Vancouver, B.C. "Aritzia's stores are designed individually. As of January 2021, Aritzia operates 101 stores in North America; 68 boutiques are located in Canada including 5 TNA stores, 8 Wilfred stores and 4 Babaton stores. There are 33 Aritzia stores in the USA, including a 13,000 square-foot flagship location in Manhattan, New York City. In November 2012, Aritzia launched the e-commerce site. It also provided a digital magazine with artist profiles and galleries of clothing trends." (Excerpt from Wikipedia)

Mango was founded in Spain in 1984. It is a muti-national clothing retail company with women's, men's teens' and kids' collections. It's first website was created in 1995 and, since then, has more than 2,500 stores in more than 100 countries. You can currently shop online in all European Union countries and in much of America, Asia and Oceania.