Lexi Rodriguez, 28, is a passionate graphic designer based in Austin, Texas. Juggling tight deadlines and a demanding creative field, Lexi has recognized the importance of prioritizing her mental well-being. Recently, she decided to embark on a journey towards better mental health and is actively seeking a therapist. Lexi values accessibility, a user-friendly experience, and a sense of connection in her search for mental health services. She hopes to find a platform that not only makes the process of finding a therapist straightforward but also provides valuable resources and support along the way.

User Persona 2 - James Mitchell

James Mitchell, 42, is the facility manager of a manufacturing plant in Austin, Texas. With security being a top priority for the site, James is tasked with hiring security services for the facility. He has extensive experience in facility management but is relatively new to the process of contracting security services. James is motivated by the safety of his team and the protection of valuable assets within the plant.