User Testing Report

In the Zara redesign testing phase, two critical tasks—adding items to the cart and navigating through the checkout process—were evaluated for both emotional response and time efficiency. Utilizing heat map testing, a comparative analysis was conducted between the original website and mid-fidelity and high-fidelity prototypes. The results demonstrated a notable reduction in the misclick rate on the heat map, indicating improved precision in user interactions. Additionally, the usability tests revealed a significant decrease in the time required to accomplish the assigned tasks, highlighting the positive impact of the redesign on the overall user experience.