In the Zara redesign testing phase, two critical tasks—adding items to the cart and navigating through the checkout process—were evaluated for both emotional response and time efficiency. Utilizing heat map testing, a comparative analysis was conducted between the original website and mid-fidelity and high-fidelity prototypes. The results demonstrated a notable reduction in the misclick rate on the heat map, indicating improved precision in user interactions. Additionally, the usability tests revealed a significant decrease in the time required to accomplish the assigned tasks, highlighting the positive impact of the redesign on the overall user experience.
