Initiation:
Ivy Arisa seeks a fuchsia blazer for her busy social life but lacks time for in-store shopping due to a hectic schedule and COVID concerns.
Exploration:
Frustrated by Zara's confusing navigation and fit issues, Ivy decides to give it another try in the hope of a better experience.
Discovery:
Ivy notices Zara's redesigned website, featuring transparent reviews and clear navigation, addressing her previous concerns.
Action:
Confidently navigating the website, Ivy makes an informed decision and successfully finds the perfect fuchsia blazer.
Resolution:
Ivy completes the online purchase, feeling satisfied and relieved to have overcome previous challenges and discovered the ideal blazer.
Outcome:
Ivy now has the perfect fuchsia blazer for her upcoming events, enhancing her wardrobe without the hassle of in-store shopping.
