Design Decisions in Low-Fidelity Mockups:
Homepage Layout:
Simplified layout with clear sections for featured collections, new arrivals, and promotions.
Emphasis on visual elements such as high-quality images and minimal text.
Easy access to navigation menu and search bar for quick browsing.
Navigation Menu:
Streamlined navigation menu with clear categories for women, men, kids, collections, and sale.
Dropdown menus for subcategories to enhance user exploration.
Product Listing Page:
Grid layout displaying product images with essential details like price, name, and color options.
Filter and sort options for refining search results by size, color, price, and popularity.
Product Detail Page:
Clean and organized layout with a focus on product images.
Detailed product description, size guide, and customer reviews tab for informed decision-making.
Clear call-to-action buttons for adding to cart and viewing related items.
Shopping Cart and Checkout:
Simple and intuitive shopping cart layout displaying added items with total price.
Smooth transition to the checkout process with clear steps for entering shipping and payment information.
Option to review and edit the order before finalizing the purchase.